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Anam Khalid
Anam Khalid

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Published in

Marketing Management and Strategy YU 2020 AK

·Dec 7, 2020

SHOP THE LOOK in augmented reality: ZARA

Shop the Look in augmented reality In a pre-Covid world, I was walking down Fifth Avenue when I noticed something very strange, Zara didn’t have any displease in their windows. It was just empty. It automatically captured my attention because it looked so different from every other store on the…

4 min read

AR
AR

4 min read


Published in

Marketing Management and Strategy YU 2020 AK

·Nov 23, 2020

Ozzy ozzy ozzy, oi oi out !

As an American, we all know and love Starbucks. They have strong brand loyalty and appreciation for the drinks themselves but does this automatically transfer over to other countries? Starbucks decided to take their expensive coffee down under, but a lack of understanding of the global market caused Starbucks to…

3 min read

Ozzy ozzy ozzy, oi oi out !
Ozzy ozzy ozzy, oi oi out !

3 min read


Published in

Marketing Management and Strategy YU 2020 AK

·Nov 9, 2020

How much ??

As a young woman growing up in New York City, I’ve had to learn when to spend my money wisely and when splurge. I’m not the type of person who pays $3000 for a purse or $190 for ripped stockings from Gucci. …

2 min read

How much ??
How much ??

2 min read


Oct 26, 2020

Decisions… Decisions…

There are both positives and negatives to segmentation marketing. In a way marketers are curating products for a specific subcategory of consumers, you’re not creating a need or telling people that they need something new. Through segmentation, marketers are following Godin’s view of finding your smallest viable market and marketing…

3 min read

Decisions… Decisions
Decisions… Decisions

3 min read


Oct 12, 2020

G comes before K

What is Marketing A question we are trying to answer, but the answer is evolving and changing as we study it. Godin and Kevin try to answer this question but take very different approaches. …

3 min read

G comes before K
G comes before K

3 min read


Oct 5, 2020

To Bot or Not To Bot

Have you ever wondered how some people have millions of followers with very little or terrible content while other people creating authentic and creative content have little to no followers? well, it’s possible that some of these unpopular content creators are buying their views through bots. What’s a bot?

3 min read

To Bot or Not To Bot
To Bot or Not To Bot

3 min read


Sep 30, 2020

Inclusively Savage

I remember a time when Victoria’s Secret was everyone's favorite place to buy lingerie, but it wasn't always a pleasant experience. Leaving the store or online site, customers were left feeling inadequate because of the overwhelming imagines of what the store’s definition of beauty was. This type of advertisement left…

4 min read

Inclusively Savage
Inclusively Savage

4 min read


Published in

Marketing Management and Strategy YU 2020 AK

·Sep 21, 2020

Let the Blogging Begin

Let the Blogging Begin Hi everyone, My name is Anam Khalid and this is the first time I’m taking any business course, which happens to be Marketing. I have also never blogged before so this is something very new to me. I’m quite nervous about it as I am a…

2 min read

Let the Blogging Begin
Let the Blogging Begin

2 min read

Anam Khalid

Anam Khalid

2 Followers

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