As an American, we all know and love Starbucks. They have strong brand loyalty and appreciation for the drinks themselves but does this automatically transfer over to other countries? Starbucks decided to take their expensive coffee down under, but a lack of understanding of the global market caused Starbucks to…

There are both positives and negatives to segmentation marketing. In a way marketers are curating products for a specific subcategory of consumers, you’re not creating a need or telling people that they need something new. Through segmentation, marketers are following Godin’s view of finding your smallest viable market and marketing…

What is Marketing A question we are trying to answer, but the answer is evolving and changing as we study it. Godin and Kevin try to answer this question but take very different approaches. …

Have you ever wondered how some people have millions of followers with very little or terrible content while other people creating authentic and creative content have little to no followers? well, it’s possible that some of these unpopular content creators are buying their views through bots. What’s a bot?

I remember a time when Victoria’s Secret was everyone's favorite place to buy lingerie, but it wasn't always a pleasant experience. Leaving the store or online site, customers were left feeling inadequate because of the overwhelming imagines of what the store’s definition of beauty was. This type of advertisement left…

Let the Blogging Begin Hi everyone, My name is Anam Khalid and this is the first time I’m taking any business course, which happens to be Marketing. I have also never blogged before so this is something very new to me. I’m quite nervous about it as I am a…